The London Fruit and Herb Company takes out the spice

The London Herb and Spice Company has renamed itself The London Fruit and Herb Company. The change reflects developments in the company’s product range of flavoured teas and infusions to ‘deliver a stronger fruit proposition’, says Alistair Eglinton, director of design group Tynan D’Arcy, which developed the company’s new identity and product packaging. The consultancy has worked with the company on a long-term basis and was appointed to the project without a pitch.