Alan made me feel special again as a young designer

I still remember landing my first job at Pentagram fresh out of art school. As a designer, it was the ultimate place to be and Alan Fetcher was the Godfather.


I was assigned to a senior designer who wasn’t that talented and, as a result, treated people with disrespect.


Within three months it became unbearable. I used to cry going home on the Tube.


Then, one day, Alan came over and asked me if I’d like to work with him on a poster. I think I smiled non-stop for three days. I learnt so much from him, but the biggest lesson was how to treat people who look up to you.


He was kind and made me feel special again. Alan will always be the godfather of graphic design. There will never be another like him, but I can’t help thinking that a little bit of him lives on in Quentin Newark. No pressure, Quentin.


And if you’re reading this, Alan (but you’re probably too busy designing a decent signage system for the Pearly Gates), thanks for everything.


Marksteen Adamson, Partner, ArthurSteenHorne Adamson, Cheltenham, Gloucestershire GL50 1TY

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