Gavin Thomson Design has created a seating product called Benchmarque, which has been pioneered using a new laser-cutting process that enables one-off designs to be cut into metal. GTD founder Gavin Thomson says he not only hopes to exploit the various opportunities in corporate branding afforded by the product, but also to roll it out with councils and local authorities. ‘We are in conversation with the Mayor’s Office in Venice right now – the concept is gathering interest from all areas,’ he says.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.