The sugar sure turned to alcohol for Planet’s Bill Wallsgrove and Andy Hall as Holsten launched its redesigned, remixed Pils lager.
The unfortunate duo went to Barcelona in order to maintain the consultancy’s public face and take responsibility for the new-look packaging. Onerous tasks included partying with the likes of Tamara Beckwith, enduring the sounds of Leftfield and Pulp and keeping a 100 gallon bottle of the hard stuff afloat.
Envious stay-at-homes noted that the pair managed to sneak a 48-hour drinking session into their itinerary. Which perhaps explains the loss of the very
valuable balloon which went up, up and away over the Spanish skies. A reward is rumoured to be on offer if the wind turns and it ends up in Walthamstow.