Persil packaging designer Graphique has beaten three consultancies to become Lever Brothers’ official consultancy for fabric conditioner packaging.
“The selection process was rigorous. We had to make a presentation of how we approached projects strategically, even though we’ve worked for Lever for ten years,” says Ray Armes, creative director at the Staines consultancy.
The client declines to name the two other consultancies in the pitch. London’s Adler Design relaunched Comfort fabric conditioner (DW 28 July 1995) and
Surrey-based Brown Inc created packaging for Persil Finesse (DW 13 January 1995).
Graphique is employed on an ongoing basis, and is currently working on “new product development”, according to Armes.
The consultancy redesigned main washing powder brand
Persil’s packaging in May.