MPL secures identity

Quoted investment management group London & Manchester has unveiled its MPL-designed

corporate identity.

The new identity is the final phase in the company’s plans to refocus on its core activities, says London & Manchester’s chief executive Tom Pyne.

Key elements of the marque include a standard, a house and a path. All three elements ‘symbolise the group’s most powerful activities’, says an MPL spokeswoman.

The identity will be implemented on to stationery and promotional literature.