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Planet has designed packs for a range of gift sets for Olympus. The consultancy has created packs for a new range of binocular sets that feature imagery of bird close-ups – an owl and a puffin – to ‘highlight one potential use of the product’, says Planet creative director Bill Wallsgrove. The camera sets feature natural images of a starfish and shell. ‘They are point-of-sale items in camera stores and must make a visual impact to reflect Olympus’ premium position,’ says Wallsgrove. The packs will be released for the run-up to Christmas.