Planet has designed packs for a range of gift sets for Olympus. The consultancy has created packs for a new range of binocular sets that feature imagery of bird close-ups – an owl and a puffin – to ‘highlight one potential use of the product’, says Planet creative director Bill Wallsgrove. The camera sets feature natural images of a starfish and shell. ‘They are point-of-sale items in camera stores and must make a visual impact to reflect Olympus’ premium position,’ says Wallsgrove. The packs will be released for the run-up to Christmas.
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.
The WC2018 predictor lives as a website and Instagram feed, displaying a number up to 100 for each country that indicates how well it’s likely to perform in the tournament.
Glasgow-based studio Tangent has created the campaign imagery for this year’s Edinburgh International Book Festival.
Spending too much time scrolling has been found to have negative effects on mental and physical health, with social media use shown to increase anxiety and depression in young people.