Sock Shop redesigns

Davies Baron’s new logo for the Sock Shop was approved this week by the 75-strong chain’s new owner Tulchan Group. ‘We have gone back to simplicity,’ says Tulchan managing director Peter Ridsdale, who plans to double the chain.

Davies Baron’s new logo for the Sock Shop was approved this week by the 75-strong chain’s new owner Tulchan Group.

‘We have gone back to simplicity,’ says Tulchan managing director Peter Ridsdale, who plans to double the chain.

The consultancy is also working on fresh interiors and hosiery packaging to appear in October.

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