A fabric screen, which its creator hopes could revolutionise the way paintings and prints are displayed in bigger residential and work spaces, will be previewed at 100% Design later this month.
Designer and architect Michael Dowd came up with the idea in response to the latest high-quality printing techniques and the current fashion for hanging art ‘off the wall’, which is also the product’s trade name. Branding is by consultancy Two Design.
Dowd plans to sell the screen, which is lightweight and portable, via a website, now being created by Two Design. Artists including Duggie Fields, Chris Long (pictured) and Chu Lei Lei have contributed images to an initial set of seven products. Dowd pitches the appeal of the screens, retailing at £460, as ‘more SCP than Habitat’.
The identity and packaging will vary for each edition as new artists are signed up, says Two Design creative director Graham Peake.