Research centre of electronics giant has Vision

Vision has been appointed to create corporate literature for Samsung’s UK research division this week, following its design of a five-figure identity and brand ‘mascot’ for the organisation.

Samsung Electronics Research Institute is the manufacturer’s European R&D centre, focusing on the development of interfaces for second and third generation mobile phone technology.

‘The design [of the identity] is intended to reflect SERI’s technological and leadership qualities,’ says Vision account director Matt Owen.

Vision was initially contracted to create a recruitment campaign to attract software engineers.

The group has also devised a mascot character, Magnuss the dog (based on an anagram of Samsung) for print advertising, which launches in the electronics trade press this week, says Owen.

He adds, ‘On a practical basis, Magnuss will allow SERI to do many different things and keep continuity in its branding.’

Vision will design ‘four to six treatments’ for print ads over the next few months, as well as creating corporate literature. The group, which won a four-way pitch in July, is also discussing the possibility of taking the campaign on-line.

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