The National Museums & Galleries of Wales unveils its first new identity since the 1920s next week. Design is by the Cardiff consultancy Peter Gill & Associates. The consultancy won an unpaid creative and credentials pitch against ten other designers in December.
“Few people are aware that the museum has nine branches as well as its Cardiff base,” says the consultancy’s creative director Peter Gill. “Our brief was to strengthen each site’s character and create a family feeling for the museum as a whole.”
The result is a set of ten icons, “a series of marketing messages representing the ten subjects”, including art, botany, geology and zoology, according to Gill. These function with the adapted Fritz Quadrata typeface logo, which operates in Welsh and English.