Royal Philharmonic invites five to free-pitch

Royal Philharmonic, one of the UK’s national orchestras, has approached consultancies to take part in a free pitch for its literature design.

Five groups are believed to have been approached and have been asked to provide “visuals for the cover and two inside pages of the subscription brochure and the cover of the Royal Albert Hall leaflet”, before the orchestra makes its choice of designer.

But the orchestra does not have a budget for the work and cannot offer a rejection fee, according to a briefing letter sent out by Royal Philharmonic marketing consultant Jose Phillips.

The letter ends: “We will understand if you feel that you cannot undertake [the work] under these circumstances.”

While all five groups have responded, it is not known how many have agreed to submit work.

Sarah Biggs, Royal Philharmonic’s head of marketing, says the matter is “an internal one – it’s being discussed internally and I have no further comment to make”.

The orchestra, which unveiled a new identity designed by Wolff Olins in July last year, has recently issued the last of the three leaflets also designed by the group. A consultancy spokesman says Wolff Olins is not one of the five approached to pitch for the further work.

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