C Eye claims insurance job

Primary Insurance has used C Eye to review and reposition its brands.

The design consultancy was appointed after a three-way pitch against rivals including Interbrand Newell and Sorrell.

C Eye was briefed to oversee the strategy and positioning of Primary Insurance’s corporate group identity, and to create identities for three sub-branded divisions: Goodhealth Insurance, Europea Insurance and Primary Direct.

Primary Insurance has a diverse portfolio of 2.5m customers reaching from the UK, US, Hong Kong and Dubai to South America and Bermuda.

The first manifestation of the new look will appear on the group’s annual report, which has also been designed by C Eye.