Cairnes brands cancer campaign

Cairnes has created the branding and campaign material for National Bowel Cancer Week, launched on Monday by ten leading UK cancer charities. The group designed the main leaflet, a duotone poster featuring a picture of someone’s stomach and a series of showcards.

The project follows last Friday’s UK Trainer Day, for which the London consultancy also developed the corporate identity and a range of promotional materials. Cairnes won a two-way unpaid pitch for the work.

The event encouraged contribtions of £1 to the Imperial Cancer Research Fund to allow donors to wear trainers to work instead of their regular footwear. Supporters include 100 Ghurkas, firemen, airline staff, English National Ballet dancers, Scottish MPs, barristers, scuba divers and the Bishop of Southwark.

Cairnes director Barry Semark says: “We designed the identity, leaflets, showcards and posters for UK Trainer Day, which was a bit off-the-wall for us.

“It is more on the fun side,compared to the serious projects such as annual reports that we usually do, but we have risen to the opportunity well and I would love to develop this area, as it gives us another string to our bow.”

“We do a lot of work for Imperial Cancer Research Fund and are slowly but surely picking up on a number of corporate identity issues.

“A reapplication and redefinition are in the pipeline and we may be looking into the organisation’s corporate identity in the future,” he adds.

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