Further consolidation has taken hold in the digital media sector this week with two major acquisitions.
Clarity has been acquired by US consultancy Proxicom for approximately £10m in cash plus shares, while Syzygy has acquired the French consultancy NetForce, in which WPP has a minority interest.
The Nasdaq-listed Proxicom, a top five US digital player with more than 800 staff, will merge its London team with Clarity’s 80-staff, forming Proxicom’s biggest operation outside the US.
According to Clarity chairman Martin Chilcott, all staff will be retained, though the Clarity name will be dropped.
Chilcott takes on a senior business development role inside Proxicom’s pan-European operation, alongside Proxicom UK managing director Carina Smith. Clarity managing director Andrew Skates will head Proxicom’s new operation.
Meanwhile, the Syzygy acquisition of Paris-based NetForce will see the French group rebranded as Syzygy, prior to a reported flotation of Syzygy on the German Neuer Markt.
NetForce employs 40 people in five specialist business units: Internet, Intranet, eCommerce, eMarketing and Channels.