PlayJam, Static 2358’s digital games channel, is unveiled this week in Las Vegas. It will begin broadcasts on Sky Digital this summer and will roll out to European platforms including the Internet, WAP mobile phones and digital TV. The channel plans to capitalise on branding partnerships for the games. ‘We are already finding enormous interest in the PlayJam concept not only from the digital TV operators but also from the marketing community, which can see the great potential for innovative brand exposure and real interaction with customers,’ says Static director of creative strategy Mark Rock.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.
True North has carried out the project, which includes a Lego brick-based visual system, a “playful” tone of voice and imagery of children engaging with the kits.
The prime minister revealed the first draft of the UK’s withdrawal agreement from the EU on 14 November, to much controversy and speculation from her peers. We analyse the policies
The Team has created a series of “striking” black and yellow posters, billboards and digital adverts to highlight the consequences of not taking gas safety seriously.