PlayJam, Static 2358’s digital games channel, is unveiled this week in Las Vegas. It will begin broadcasts on Sky Digital this summer and will roll out to European platforms including the Internet, WAP mobile phones and digital TV. The channel plans to capitalise on branding partnerships for the games. ‘We are already finding enormous interest in the PlayJam concept not only from the digital TV operators but also from the marketing community, which can see the great potential for innovative brand exposure and real interaction with customers,’ says Static director of creative strategy Mark Rock.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of
As part of our series on design in 2019, Chris Clarke, deputy creative director at The Guardian, looks at what will happen in print design over the next 12 months.
The visual system created by SomeOne is based on movement patterns of birds gliding on thermal columns, which allow them to travel long distances with ease.