PlayJam, Static 2358’s digital games channel, is unveiled this week in Las Vegas. It will begin broadcasts on Sky Digital this summer and will roll out to European platforms including the Internet, WAP mobile phones and digital TV. The channel plans to capitalise on branding partnerships for the games. ‘We are already finding enormous interest in the PlayJam concept not only from the digital TV operators but also from the marketing community, which can see the great potential for innovative brand exposure and real interaction with customers,’ says Static director of creative strategy Mark Rock.
The CBD company – which is “by women for women” – has branding that resists the more bohemian tropes of CBD and leans into luxury instead.
A reading initiative for young prisoners answering a Penguin brief was one of two projects to scoop the top prize, while 213 pencils in total were awarded to winning work.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.