PlayJam, Static 2358’s digital games channel, is unveiled this week in Las Vegas. It will begin broadcasts on Sky Digital this summer and will roll out to European platforms including the Internet, WAP mobile phones and digital TV. The channel plans to capitalise on branding partnerships for the games. ‘We are already finding enormous interest in the PlayJam concept not only from the digital TV operators but also from the marketing community, which can see the great potential for innovative brand exposure and real interaction with customers,’ says Static director of creative strategy Mark Rock.
The £50m refurbishment project has been led by architectural firm Stanton Williams, and features areas that the public can use without having to buy a ticket to a performance.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched
Created by in-house designers, the store aims to have an “immersive” feel to help customers imagine products in their own homes.
From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon