Ericsson’s first WAP phone to market

Ericsson is launching its first WAP-enabled mobile phone this week. The R320 was designed and developed at the company’s headquarters in Lund, Sweden, under Ericsson internal industrial design head Tom Waldner. The phone features a five-line graphic display, and a built-in modem allowing users to view and interact with on-line content including news, share prices, travel and ticket reservations. Current WAP sites include those from BBC News, CNN, Excite and Reuters. Infrared technology enables the sending of electronic business cards, ring melodies and phonebook entries from one phone to another.

‘The R320 allows instant fingertip access to information from the palm of the consumer’s hand, with a stylish and powerful mobile phone,’ says Ericsson UK marketing director Alex Rodrigues. The phones go into UK stores next month.

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