Hilton Hotels could be losing its marbles

The much awaited repositioning of the Hilton Hotel brand could be unexpectedly great news for games players aged five and upwards.

The refreshed Hilton experience, dubbed Hilton Time for the Jeff Goldblum ad campaign, is designed to evoke a new emotional loyalty to the brand through a wholesale review by Tayburn Design.

Spearheading a host of relaxed in-hotel policies and services is the introduction of the 1970s game Ker-Plunk for guests (and staff?) to enjoy.

A Hilton spokeswoman says there won’t be one in every room, but every hotel guest will have access to them. ‘They definitely won’t be behind the counter,’ she says, implying they are at the heart of Tayburn’s strategic counsel.