Skidmore Turnbull Design has been appointed by the world’s “most flown” carrier, Delta Airlines, to develop pan-European sales literature for its business class service, BusinessElite.
The London consultancy will be designing a brochure split into two halves, with one section aimed at private clients and another for corporate buyers. The project is due for end of May completion.
Delta European marketing director Jonathan Sumner says: “In the increasingly competitive business end of the airline market, Delta needs to stand out from the crowd.
“I know we can rely on Skidmore Turnbull to come up with a total design solution which is both innovative and workable. It is reassuring to be able to talk to copywriters at the same time as the design team.”
Skidmore Turnbull managing director Mark Turnbull adds: “We believe our ability to offer in-house copywriting, as well as our previous experience working across Europe, was instrumental in gaining the business from Delta.”