Astound has designed the interiors and branding material for start-up delicatessen take-away chain, Camden Food Co, launched by SSP UK Rail. The first site is at London’s Victoria station, with further locations in the pipeline. The design scheme features graphics with graffiti-inspired messages set against scenes of nature. In contrast, the fixtures and fittings have been made from a selection of wood materials to give a natural feel to the shop. Astound has also been appointed to redesign the Rugby Football Union store at Twickenham Stadium, as part of its south stand development.
Research into the UK’s craft economy from UCA highlights economic growth and a rise in online opportunities but also gaps in support for makers.
Oluwaseyi Sosanya, founder of Gravity Sketch, tells Design Week virtual 3D sketching is a “gateway to new abilities”, so long as the industry can overcome a “cultural hurdle”.
The updated look for Sillages Paris features a new typeface, illustrations, art direction and brand visuals, all communicated in a “bold and fun” visual language.
Finding the perfect balance between your bottom line and your team’s wellbeing is key to making your agency the best it can be.