Astound designs identity for Camden Food Co

Astound has designed the interiors and branding material for start-up delicatessen take-away chain, Camden Food Co, launched by SSP UK Rail. The first site is at London’s Victoria station, with further locations in the pipeline. The design scheme features graphics with graffiti-inspired messages set against scenes of nature. In contrast, the fixtures and fittings have been made from a selection of wood materials to give a natural feel to the shop. Astound has also been appointed to redesign the Rugby Football Union store at Twickenham Stadium, as part of its south stand development.