Franks’ latest venture

US consultancy Frankfurt Balkind has created the image for PR guru Lynne Franks’ latest venture, Globalfusion. The identity attempts to convey Franks’ vision for ‘new marketing’ and global communication.

Globalfusion is based in Los Angeles. The marque is based on a set of images and language, chosen to represent Franks’ mission statement.

Last September Franks’ UK company changed its name from Lynne Franks PR to Life PR @ Lynne Franks, with a logo by Explosive (DW 19 September 1997).