Whittard unveils ‘British’ t-bar

Whittard of Chelsea has unveiled the design for its first ever “tea bar”, created by Carte Blanche. Graphics are by Bostock & Pollet.

Whittard of Chelsea has unveiled the design for its first ever “tea bar”, created by Carte Blanche. Graphics are by Bostock & Pollet. The Whittard t-bar opens at the company’s outlet on London’s Baker Street in September and will be trialed for six months (DW 19 June). If successful, the concept will be rolled out.

Simon Hill-Norton, manager of Whittard’s t-bar project, says: “Carte Blanche has done a fantastic job of bringing to life our vision of the first Whittard tea and coffee bar. There are some strong coffee bar designs already, but I am confident our t-bar will stand out against the other foreign-inspired designs as a uniquely British, fun and accessible place.”

The interior features natural stone and stripped wood floors, with beech bar tops and stainless steel counters within an off-white shell. The main counter, displaying fruit juices and iced teas, is set off by mosaic detailing. The lighting has been designed so that the mood can be altered daily, as well as seasonally.

Hill-Norton says: “The t-bar will never be stuck in time because the lighting effects can change during the day. It is more of a living thing than a one-off statement.”

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