BamberForsyth Fitch screens Magnetic job

BamberForsyth Fitch has designed a website, brochure and channel identity for digital entertainment network Translucis.

The website and brochure launch this week to advertisers, ad agencies and on-trade licensees.

The name and identity for the network’s channel will launch next January.

Translucis has delivered a mix of commissioned programmes and advertising via satellite to plasma screens in over 280 UK bars and clubs for the past six months. From next year the channel will be known as Magnetic.

‘We had to position the brand as a cool youth brand, to create excitement and come up with a brand that would engage with the target 18to 24-year-old market.

‘The brand also has to be flexible with long-term appeal that can be updated when it needs to be refreshed,’ says BamberForsyth Fitch director Clare Fuller.

The Magnetic name was generated after research showed that people liked the idea of the screens ‘drawing them in’, she adds.

‘Both advertisers and ad agencies are looking for new, more targeted and more compelling means of promoting brands,’ according to Translucis marketing director Sue Aitken.

‘We needed to ensure that our website and brochure communicated clearly the strength of Translucis’ offer and the success we’ve had in the market,’ she adds.

BamberForsyth Fitch won the work in the spring following a three-way strategic pitch.