If we didn’t have enough problems already in our lives, then here’s another one to add to the list.
The sheets-to-wipe ratio you can expect from your bog-standard toilet roll is decreasing and that’s just got to be bad news for everybody.
Kimberly-Clark unlocked the door back in the summer with its decision to cut the sheet-count for its Andrex brand.
But Procter & Gamble has well and truly pulled the chain on all that we hold sacred, slashing sheets on its Charmin Ultra brand to become the toilet roll brand that has the lowest wipe-count.
To celebrate, the brand will be renamed Charmin Comfort. Where’s the comfort when you haven’t got enough paper to finish the job?