Canon to exhibit with inner vision

Innervisions has been appointed by Canon UK to design and manage its trade and consumer exhibitions for the next three years.

The consultancy beat Creative Concepts, 2BP and Mice in a strategic and creative pitch to win the contract, worth in excess of £150 000 (DW 6 December).

Work includes branding and exhibition design, as well as project management.

Creative Concepts and 2BP had been responsible for the design and management of the business-to-business and consumer exhibitions for several years.

However, Canon UK wants to consolidate the design and management of its national and regional exhibitions, which promote existing and new products, to ensure one consistent brand message.

The first work to appear by Innervisions will be Canon’s Consumer Imaging stand at the Focus On Imaging 2002 exhibition, at Birmingham’s NEC on 24 February.

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