Elmwood helps Bradford’s bid

Elmwood has created the brand identity for Bradford’s bid to become the European Capital of Culture in 2008.

The identity, which was unveiled last week, is inspired by a David Hockney painting, ‘One landscape, many views’.

That theme reflects the diversity of Bradford’s inhabitants and their various cultures, according to Bradford Capital of Culture campaign director Paul Brookes.

The bid document will be a montage of residents’ views. ‘We want people to send in photos that show why the district is so special to them,’ Brookes says.