Portland Design

Portland Design’s latest retail concession concept for upmarket pen manufacturer Cross made its debut in London’s Selfridges last week. The consultancy was appointed in the spring to create a concept that will be rolled out across 50 stores in the UK, Europe, the Middle East and Africa (DW 5 April). The new look moves away from the traditional ‘green leather and gold’ look in favour of ‘a more progressive brand language’ and is designed to be an open-plan shop-in-shop according to the consultancy.

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