SiebertHead’s idea for Looking Good and Feeling Great focuses on basic hygiene issues. Taking hygiene and grooming activities in the bathroom as a starting point, the consultancy identified practices and interactions with products and their packaging that we use to perform the rituals that many of us take for granted – such as squeezing toothpaste tubes, handling soap and unscrewing caps. It then created a series of devices that contain the product, but make it easier to access. They include a shower gel holder combined with an exfoliating glove, a pressure-sensitive soap dispenser and a container for a toothpaste tube which uses a toothbrush as a lever to unscrew the lid.

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