Organic Pharmacy moves in to West End

Organic health and beauty retailer The Organic Pharmacy has launched a new store on the former Dickins & Jones site in London’s West End, created by Sheridan & Co.

Organic health and beauty retailer The Organic Pharmacy has launched a new store on the former Dickins & Jones site in London’s West End, created by Sheridan & Co.

The Organic Pharmacy is the first of a number of retail units set to open on the iconic site, which will include a Swarovski shop and the first UK-based Banana Republic store. The three-storey flagship Gap-owned outlet is set to open in March.

Located on Great Marlborough Street, The Organic Pharmacy occupies 100m2 over two floors. The retail shop is on the ground floor, with two treatment rooms in the basement.

The dispensary, which is the main focus of the store, features angular lines and is finished in gloss white materials. The wall bays are colour-coded to suit each of the organic brands the retailer sells. Tester bars are available for skincare and Organic Glam, the retailer’s new range of cosmetics.

‘We have used our expertise to interpret The Organic Pharmacy’s pharmacy-cum-organic positioning and present the brand in the best possible light,’ says managing director of Sheridan & Co, Michael Sheridan.

‘The Organic Pharmacy has come up with a theme that is a variation on the organic trend and this has given us the opportunity to deliver something fresh to the marketplace,’ he adds.

‘Many of our clients want to spend time in our store getting to know our products,’ adds Margo Marrone, co-founder and director of The Organic Pharmacy. ‘It was important that Sheridan & Co created a comfortable, educational, professional and at the same time luxurious environment. It allows clients to browse easily and to be helped when needed.’

The Organic Pharmacy also has stores in King’s Road, London SW10, Kensington High Street, W8 and Neal Street, WC2.

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