High-octane animations, inspired by computer games like Daytona, drive Addiction’s promo for breakbeat star MJ Cole’s latest single Wonderin’ Why. Designed by Addiction director Lisa Lloyd and animator Paul Tuersley, the sequence switches from day to night as the cars – modified in After Effects by 3D designer Andy Guest – race through cities, deserts and mountain passes. ‘After listening to the lyrics, it seemed that the story was of unrequited love and that the race should be based on a love triangle, with MJ Cole in the middle,’ says Lloyd. Released by Talkin’ Loud, the CD is out on 17 March.
Winners of the Design Week Social Design Award 2019, Ikea’s research and design lab Space10 has had a busy year – here they speak to us about crowdsourcing, why you
The “timeless and enduring hue” is a reaction to the fast-moving society and also the company’s first “multi-sensory colour of the year”.
Designed and developed in partnership with UK-based studio Sugar Creative, the first app of the series will be based on Dr. Seuss’s ABC: An Amazing Alphabet Book and is set
Right Runner, an endless runner style game, aims to educate children in Latin America and the Caribbean in a “fun and interactive” way.