High-octane animations, inspired by computer games like Daytona, drive Addiction’s promo for breakbeat star MJ Cole’s latest single Wonderin’ Why. Designed by Addiction director Lisa Lloyd and animator Paul Tuersley, the sequence switches from day to night as the cars – modified in After Effects by 3D designer Andy Guest – race through cities, deserts and mountain passes. ‘After listening to the lyrics, it seemed that the story was of unrequited love and that the race should be based on a love triangle, with MJ Cole in the middle,’ says Lloyd. Released by Talkin’ Loud, the CD is out on 17 March.
In-house design experts say designers need to be braver when releasing products into the world, but maintain that ROI dialogue should not stifle creativity.
The moustachioed mascot for Pringles UK has been given his first makeover in 20 years in a redesign from Jones Knowles Ritchie.
The 59th edition of the design and advertising body’s annual has an editorial slant, and has been designed by Studio Dumbar.
From the magic world of mushrooms, to design heavyweights and more, these are the design books we think you should read this autumn and winter.