High-octane animations, inspired by computer games like Daytona, drive Addiction’s promo for breakbeat star MJ Cole’s latest single Wonderin’ Why. Designed by Addiction director Lisa Lloyd and animator Paul Tuersley, the sequence switches from day to night as the cars – modified in After Effects by 3D designer Andy Guest – race through cities, deserts and mountain passes. ‘After listening to the lyrics, it seemed that the story was of unrequited love and that the race should be based on a love triangle, with MJ Cole in the middle,’ says Lloyd. Released by Talkin’ Loud, the CD is out on 17 March.
This year’s results follows a downward trend in popularity for creative subjects both at schools and universities.
The latest announcements also include a “multi-sensory” exhibition inspired by the sea at Oxo Tower Wharf.
As part of our series looking at jobs in design studios, we speak to Pip Fazakerly, developer at virtual reality and 3D design firm Framework Creative, about animating virtual spines,
A new campaign and online resources toolkit looks to overhaul the UK’s “homogenous” design industry