Lambie-Nairn has turned to Aardman to create the character that completes its channel identity for BBC3, which went on air on Sunday. Design Week exclusively revealed the BBC3 logo last year, but these animations by Aardman’s Stefan Marjoram bring the youth strand’s values to life, says Lambie-Nairn executive creative director Gary Holt. Exhibiting ‘traits from tough and likeable to impulsive, sweet and mischievous’, the ‘blob’ is intended to ‘act as the intermediary between the audience and the BBC’, says Holt.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.