Misinterpretation may be a product of BBC coverage

I actually heard the phrase ‘product designers’ uttered by a Treasury official on BBC Radio’s Today programme (4 February). Unfortunately, it was used in the sense of ‘the people who put together financial investment packages’.

This new image could mean product designers are about to be blamed for all sorts of unpleasantness. Does this linguistic slippage worry anyone else?

Professor Sir Christopher Frayling

Rector, Royal College of Art and chairman, Design Council

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