The nicer side of consultancy work has reared its head at Jam, whose Woolworths pic ‘n’ mix collection for Sotheby’s Waste to Taste exhibition opens tomorrow. The idea, we suppose, is to underline the amount of litter generated by sweetie packaging, but further details were being kept under wraps. Lorry-loads of sweets were delivered to Jam’s studio covering every type of confectionery and whenever they ran out another skip-load was duly dispatched. Expect expanded waistlines all round.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design