Browns has designed the packaging for the Open keypad, to be used in conjunction with the Sky Digital interactive TV service, and being launched in the shops at the end of the month. Browns’ design, with photographs by John Ross, depicts the keypad from the associated angle of the box. ‘The packaging… features the photography of the keypad from the corresponding viewpoint, including the underside. The photography also emphasises the fact that the keypad is cordless,’ says a spokesman for Browns. The keypad, used to type e-mails and access digital services over the TV, was launched for direct sale at Christmas, through the Open service.
Design outfit Studio Texture has led the redesign, keeping the previous Pentagram-designed logo but introducing new colours, typography and tone of voice.
The newly-established partnership hopes to create more aesthetically-pleasing solutions to COVID wayfinding in working, retail and even domestic spaces.
The Swedish design innovation lab has collaborated with several studios to create a typographic identity that is as “neutral as possible”.
This free-to-access report by Design Week in partnership with Framer is the first global survey commissioned to investigate the benefits and effectiveness of digital prototyping.