Browns design packaging for Open’s digital keyboard

Browns has designed the packaging for the Open keypad, to be used in conjunction with the Sky Digital interactive TV service, and being launched in the shops at the end of the month. Browns’ design, with photographs by John Ross, depicts the keypad from the associated angle of the box. ‘The packaging… features the photography of the keypad from the corresponding viewpoint, including the underside. The photography also emphasises the fact that the keypad is cordless,’ says a spokesman for Browns. The keypad, used to type e-mails and access digital services over the TV, was launched for direct sale at Christmas, through the Open service.