Claire Lakey’s suggestion about giving graduates a chance to be moulded by the company (Letters, DW 7 January) does sound a bit “Stepford Wives”.
The good thing about graduates is that they are neither moulded nor worn down and are often energetic and inspirational, too. The bad thing about graduates is that the really talented ones are fewer on the ground and over the past few years it has been easier to find experienced talented designers than experienced talented graduates.
I am not wishing to knock graduates at all as they are the future of design. But, in order for an employer to take on a graduate, we really need to see something that says “this person thinks differently to the rest” in today’s competitive marketplace. As a design agency needs a USP, so does a graduate.