McCabe back at Nucleus in strategic role

Digital branding specialist Nucleus has reappointed Dr Stephen McCabe as a senior consultant, after his departure from the Surrey group two years ago.

McCabe will head Nucleus’s consulting and strategy division, working with clients such as Cable & Wireless and TI Group. He will work with Ruth Astbury, who joined Nucleus as head of project management shortly before Christmas after leaving digital brand consultancy Pres.co.

Dr McCabe previously spent two and a half years with Nucleus Consulting – the technology management company which merged with Nucleus in January 1999 – before joining Deloitte & Touche in Hong Kong as a director.

Nucleus managing director Peter Matthews says: “Five years ago we were early evangelists, [emphasising] the need for a nexus in strategy, technology and branding.

“Now, with the global uptake of interactive technologies, we are preaching to the converted as companies realise all three need to overlap for success,” he says.