Music industry bigwigs were apparently fascinated last week by flyers and postcards for what they took to be a hot new band. Small Japanese Soldier generated interest by refusing to reveal details of what, exactly, it did. But everybody who was anybody in showbiz was invited to the official launch party. Those who turned up to sign the newcomers to their labels must have been overjoyed to be on the receiving end of a pitch to design record and CD sleeves. Small Japanese Soldier is a spin-off from London design consultancy Clinic.
The campaigning organisation, which comprises over 10,000 members, needed an identity that would align it in the modern cultural landscape.
The Parisian illustrator is well-known for her playfully proportioned women and colourful characters — but where does this style come from?
The app has been given a new visual identity in an attempt let customers order food and drink while maintaining social distancing.
We speak with Usha Raghavachari, director of D-Ford’s London innovation lab, about human-centred design, getting to know customers in forensic detail, and calling “babies” ugly.