Brighton-based Red Design creates nightclub posters

Brighton-based Red Design has created a series of posters to promote local nightclub Audio. The posters are printed on both sides. Listings of events are featured on one side and the musings of Audio, a brand character developed by the consultancy, on the other. According to Red Design head of marketing Keith Davey, ‘The posters follow the life of a girl who goes out clubbing. She makes notes to herself on them, a bit like a “dear diary” piece for clubbers.’