Edge Design is drawing up the interiors for Roast, a London restaurant and bar due to open in spring this year.
Roast is the latest project from Iqbal Wahhab, founder of the Cinnamon Club, which is located in the Grade II-listed Old Westminster Library in London.
The project is being led by Edge Design managing director David Gabriel, who also designed the interiors of the Cinnamon Club for his previous company David Gabriel Design (DW 16 March 2001). Edge Design was appointed last year and the interior concepts are in development.
Roast is being constructed on a landmark building in London’s Borough Market and the restaurant will serve British cuisine. Design United created its visual identity.
‘The finished identity is simple and modern. It has been designed to provide a clear signpost to the restaurant in the cluttered environment of Borough Market,’ says Ian Middleton, creative director at Design United.
The interiors will have a contemporary British feel and rooms will use stark and soft design elements to highlight an ‘exceptionally good open space,’ says Gabriel. The glass portico will be made into a feature and an interior wall will be lined with Welsh slate tiles.
Gabriel wants to display British design products and hopes to encourage fabric designers to produce cushion covers and interior decorative materials for the restaurant. He also plans to strike a deal with Tate Modern to allow Roast to display artwork on a rotating basis.
‘With each season, we could vary the design products featured in the restaurant. I hope to get new and well-known designers involved, such as Vivienne Westwood.
‘We want to make a statement with this space,’ he says.