Pure refreshes Goldspot packaging

Pure has refreshed the packaging for breath freshener product Goldspot, which is manufactured by the personal grooming and homecare brand group LornaMead. The designs see the gold-coloured canister become matt black in an attempt to promote a ‘funkier’ image and reach a wider audience. Goldspot launches in Boots the Chemists and across selected supermarkets from February. ‘We have given the brand a lease of life,’ says Pure managing director David Rogers.