Colt creates ultra-simple, recycled look for Feel Films

Colt has rebranded Feel Films, developing a new logo, stationery, showreel packaging and website for the company.

The consultancy was appointed to the work in July following a credentials presentation, according to Colt design director John Sweeney.

Colt was briefed to create an identity that focused on modernity and simplicity. The consultancy has delivered a design that uses recycled stock, with a foil-blocked, linear mark. Colt says these elements will also form the basis of the new Feel Films website.

Nick Hirschkorn, managing director of Feel Films, says the rebranding follows the company’s addition of a content division and a host of new signings. The identity launches this week.
uld be up there with them before long.

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