The consultancy was appointed to create packaging for three products: Help: Clear Skin, Help: Blood Pressure and Help: Cholesterol. Elmwood was briefed to improve the products’ premium positioning and communicate their benefits more effectively to customers.
The new packaging features a smaller version of the company name so that the ‘Help’ element could be given more prominence.
New icons have been introduced to give more information about the product’s ingredients and how it should be taken.
Works and Nutraceuticals founder Jules Birch says, ‘We simplified the messages on pack so consumers can instantly understand what the products deliver in terms of health and ease of consumption.’
The new packaging will roll out in supermarkets and health shops from the end of the month.