Stadium Creative has created the branding for new youth advocacy charity Million Minutes, designing a visual identity to be applied across all printed materials, stationery and the charity’s website.
The consultancy was appointed in November 2010 following a recommendation from another client, Missio.
It has created a logo, which uses a bubble motif in different shades of green. Chris Davies, managing director of Stadium Creative, says, ’We used bubbles to give a sense of community in a way that isn’t too literal. The bubbles represent the way people coming together can create big change.’
He adds, ’We used green as it’s a fresh colour that appeals to a younger audience while not alienating older people.’
Davies says Stadium Creative will also create brand guidelines to allow the identity to be applied elsewhere by Million Minutes in future.
The visual identity and website will launch on 31 January, Million Minutes’ official launch date.