London design consultancy Blast has created a new corporate identity for 3D animation group The Hive. Inspired by the bee connection in the group’s name, the new logo features a yellow and black palette and adopts the transient form of a honeycomb hexagonal grid, which can be changed according to application. A 3D cube is formed through the use of an overlaying yellow hexagon, conveying the core work of The Hive. ‘Images of workmen represent The Hive’s industrious nature, with the bold yellow and black subject matter supporting the company name,’ says Blast director Colin Gifford.
The collaborative concept album was creatively directed by Pentagram’s Abbott Miller, with illustrations from Ori Toor and animations by 1983 studio.
Studio Sutherland has given the organisation a “modern, accessible and easily usable” identity that is centred on the arches found in UK churches.
The studio has collaborated with King’s College London on Urban Mind, to allow users to capture their mood in the city over a 14-day period.
Last week Wales’ Future Generations Commissioner suggested a “guaranteed state income”, similar to a universal basic income (UBI), for creatives would help mitigate the effects of the pandemic on their