London design consultancy Blast has created a new corporate identity for 3D animation group The Hive. Inspired by the bee connection in the group’s name, the new logo features a yellow and black palette and adopts the transient form of a honeycomb hexagonal grid, which can be changed according to application. A 3D cube is formed through the use of an overlaying yellow hexagon, conveying the core work of The Hive. ‘Images of workmen represent The Hive’s industrious nature, with the bold yellow and black subject matter supporting the company name,’ says Blast director Colin Gifford.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.
His installation for London Design Festival draws on a number of inspirations, from clubbing in the 1990s to fake Crimean villages.