London design consultancy Blast has created a new corporate identity for 3D animation group The Hive. Inspired by the bee connection in the group’s name, the new logo features a yellow and black palette and adopts the transient form of a honeycomb hexagonal grid, which can be changed according to application. A 3D cube is formed through the use of an overlaying yellow hexagon, conveying the core work of The Hive. ‘Images of workmen represent The Hive’s industrious nature, with the bold yellow and black subject matter supporting the company name,’ says Blast director Colin Gifford.
Weird World Cup is a project that sees 20 illustrators create humorous artworks, which will be sold online to raise money for education charity Football Beyond Borders.
The British Dyslexia Association has put out guidelines that aim to encourage designers, businesses and teachers to consider those who struggle with reading and writing when making typeface, colour, spacing
Print your own tote bag, delve into film graphics and learn about the future of plastics at this year’s East London design festival, taking place 22-24 May.