Enterprise IG managing creative director Franco Bonadio is rethinking his future with the identity specialist. He is halfway through a three-month sabbatical agreed with the WPP Group-owned consultancy and is talking with other design businesses, including some US groups.
He has yet to decide whether to return to Enterprise IG, where he has “dropped all management responsibilites”. He is still under contract, working with one client.
If he does return, he is unlikely to fill the same role. “The thing about taking time out is you don’t go back and do the same thing. If I leave we will talk about the contract,” he says.
He has had “some interesting offers and approaches. The usual suspects have shown an interest,” he says. But, having been a creative head at Landor Associates and since 1998, at Enterprise IG, he mentions “smaller, more creatively driven groups”.
Creative director Rob Soar has been elected to represent the group’s dozen creative directors temporarily at board level.
Enterprise IG managing director Patrick Smith says, “Franco requested a three-month sabbatical relinquishing his corporate responsibilities – just continuing with client work.”
“It is too early to say if we will appoint another managing creative director, or whether we actually need to,” adds Smith.