Scottish Courage has appointed Circus to take its John Smith’s brand on-line. Circus won the project after a four-way pitch and will explore opportunities for consumers to access the site via interactive kiosks in pubs and clubs, as well as via WAP phones and interactive TV.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.