Kemistry has created the on-air identity for recently launched pan-European arts and design TV channel, Expo 24×7. The channel, launched by Dutch cable company United Pan-Europe Communications, could eventually be launched in the UK by virtue of UPC’s 25 per cent stake in UK cable operator Telewest. The channel, which is accessible by UPC’s 8.4m subscribers, features design-oriented series and documentaries, broadcast 24 hours per day, seven days a week, in a variety of European languages.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.