Kemistry airs new ident for Expo 24×7

Kemistry has created the on-air identity for recently launched pan-European arts and design TV channel, Expo 24×7. The channel, launched by Dutch cable company United Pan-Europe Communications, could eventually be launched in the UK by virtue of UPC’s 25 per cent stake in UK cable operator Telewest. The channel, which is accessible by UPC’s 8.4m subscribers, features design-oriented series and documentaries, broadcast 24 hours per day, seven days a week, in a variety of European languages.