Min Tat resets mould of Christian Mantero

Minale Tattersfield & Patners has created a new identity and packaging strategy for Christian Mantero, an Italian producer of homewares made of melamine, plastic and glass.

Minale Tattersfield & Patners has created a new identity and packaging strategy for Christian Mantero, an Italian producer of homewares made of melamine, plastic and glass.

The company is based in Milan and exports the majority of its goods to the US and Japan.

Minale Tattersfield chairman Marcello Minale says: “We used the C of Christian, implying a copyright logo, while the soft M of Mantero portrays the softness of the object in the home.

“We have given them about ten colours, but technically they can use any colour they want for the packaging and identity. The symbol is so powerful that there’s no restriction in colour,” adds Minale.

The design consultancy has also created signage for the company’s factory and will be designing new interiors for its headquarters, which are due to be completed by October this year.

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