Pauffley created the identity and a range of corporate literature for the new look London Business School. The identity was created at the start of the year, but The Brand Book sets out the theme for all corporate literature for the next 12 months. ‘The brand book was a deliberate move away from the usual identity guide. It is meant to show designers the spirit and feel of the brand rather than being too prescriptive,’ says Pauffley designer/ team leader Neil Littman. The book is bound into a frosted plastic folder and aims to reflect new core values and modernise perceptions of the school. The cover image was sourced from Gather No Moss.
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