Springetts identity for QZero

Springetts has designed the corporate identity for a new Internet service called QZero, which links consumers to the Internet via their TV.

The new technology – a small box linking a telephone line to a TV – aims to overcome the fears of people unfamiliar with the Internet. It went on sale last week at a cost of £80.

The London design group did not name the brand, but developed the logo and corporate literature. Springetts has also created the style guides for the website which will be built by QZero in-house, but is yet to go live.

Springetts managing director Pete Green says the branding and literature needed to appeal to consumers who have previously not had access to the Internet. “We designed the identity and literature to explain the product. They are very straightforward. We’ve tried hard with the literature to avoid Web jargon,” he says.